AMC movie theater branched chain abandons rental Universal movie
After the success of “Trolls 2” in the online rental studio decided to consolidate this scheme.
The largest network of American cinemas AMC refuses to rent films at Universal Pictures. Such a decision is connected with possible losses that the distributors may incur.
Earlier, the president of NBCUni, which includes Universal Studios, Jeff Schell, in an interview with the Wall Street Journal, said that after the success of the cartoon "Trolls. World Tour" in online rental, they want to continue to use this scheme, releasing premieres simultaneously in movie theaters and on online platforms.
By the way, “Trolls 2” for the first 19 days of rental at a rental price of $19.99 for 48 hours raised about $ 95 million. As a result, the studio received almost $77 million in net profit (excluding marketing costs). Unlike regular rental, where studios receive 40%, 50%, 60% or 65% of the amount of fees, they receive all 80% from online platforms.
Shell's statement caused outrage from the National Association of Cinema Owners. Representatives of the organization said that the successful online rental of “Trolls 2” is due to the fact that most viewers are on self-isolation. The company believes that this situation cannot be regarded as a sign of global changes in the film industry.
AMC CEO Adam Ayron said they don’t want to give up Universal movie rental, but they have no other choice. In turn, the studio hastened to assure that not all projects will be published online simultaneously with the premieres in cinemas.