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Ikay, a girl stricken with the skin disorder vitiligo, is often described as a living meme within her University. Upon discovering the powers of a magical balck lipstick, “Icky ikay” leads a double life as the social influencer named Jessie. Set in the world of vlogs, dating apps, and live videos – Black Lipstick re-imagines the concepts of beauty and acceptance in the age of social media.